Stage 1 - CONTENT.
Getting the mix of content right from the beginning sounds like a simple task, but there is a science to how we do it:
- Good content comes from having the right static and dynamic assets in the system from the outset.
- The Content Stage begins with a marketing audit to overview typical campaigns and items being created, developing an understanding of the communications mix and carefully examining your digital assets.
- Our team pinpoints the gaps in your content structure together with the level of customisation required to suit the end user.
- We fine tune a plan with your team for launch assets and confirm how content will perform on the system.