Local Area Marketing rules in a new world.
Strong LAM strategies are a vital piece in the marketing puzzle. In a world that has become constrained by a universal travel embargo and stay-at-home outlook, the last 12 months have made the local neighbourhood much more prominent in the marketing landscape. Will things return to ‘normal’ in a post pandemic world? The commonly held view is that the world has changed and changed for good, so marketers need to reframe their plans accordingly.