How to avoid cringeworthy marketing
A car dealership made the news unexpectedly in July 2020 after they distributed a marketing flyer for a sales event in the midst of the pandemic — depicting two people wearing masks while shaking hands.
As Marketers, you know how critical it is to get the brand right. Which is why a process that takes up to 12 months sounds about right and acceptable. Everyone says it takes time, right? Forbes warns you openly: ‘When Branding, the process should never be rushed.’ This begs the question: Is Branding in 3 hours rushing the process?
It almost doesn’t need saying. COVID-19 has turned 2020 upside down. Even for brands that have maintained their performance and managed to negotiate this unforgettable year with a successful or semi-successful trading record, that performance is generally the product of them being able to switch direction with their marketing to match up with the changed business landscape.