Blog.

The best and worst COVID marketing efforts for 2020.

Unprecedented times … All in this together … We’re family…New normal … We’ll get through this … Let’s stick together … We’re here for you. They’re just a few of the empty catch-phrases we’re all growing tired of and have featured so consistently in ads, often set against a backdrop of slow piano. 6 min. read.

November 13, 2020

Martech connects big sport bodies with their grassroots.

Sport plays a significant role in modern society. Accordingly, sports organizations across the globe have recognized the role their businesses play, the complex and significant financial landscape they exist within and the growing importance of marketing and branding. 4 min. read.

November 9, 2020

The future of Brand Compliance is Empowerment not imprisonment.

ANZ is embracing an online system to centralize, approve, standardize and manage their assets. It’s heading in the right direction, however, there are fundamental concerns with the nature of their approach. 6 min. read.

October 16, 2020

The top 5 Social Media Ads of 2020.

The best examples of Social Media ads of 2020 so far. As you’d expect, no list would be complete without the odd pandemic concept. 6 min. read.

October 13, 2020

COVID-19 accelerates the new media landscape, but an old adage holds firm.

2020 is the year things changed for everyone in marketing and advertising. COVID-19 has accentuated and skewed much of this change, but trends were already emerging well before the pandemic hit. 8 min. read.

October 12, 2020

The Goldilocks principle in LAM platform customization

Our experience working with large, nationwide networks has provided us with key insights into the manner in which users in these networks behave and react to content within the system – particularly when it comes to the optimum degree of customization. 4 min. read.

September 14, 2020

The move to Martech gains momentum.

It’s impossible to avoid the grim economic forecasts out there that now point to the biggest downturn since the early ‘90s and potentially since the late ‘20s. Despite the uncertainty, we all know that downturns lead to upturns and in the process, businesses shift priorities to adapt. 5 min. read.

September 11, 2020

Brands back on top. Martech takes front seat.

Gartner’s annual CMO Spend Survey for 20-21 has seen the priority deck shuffled for CMOs. Hardly surprising given the current global economic climate. Read what 430 marketing executives are thinking right now. 7 min. read.

August 14, 2020

How to avoid cringeworthy marketing

A car dealership made the news unexpectedly in July 2020 after they distributed a marketing flyer for a sales event in the midst of the pandemic — depicting two people wearing masks while shaking hands.

July 22, 2020

Do a full health check of your brand before lunch.

As Marketers, you know how critical it is to get the brand right. Which is why a process that takes up to 12 months sounds about right and acceptable. Everyone says it takes time, right? Forbes warns you openly: ‘When Branding, the process should never be rushed.’ This begs the question: Is Branding in 3 hours rushing the process?

July 9, 2020

Keep your marketing on and capitalize.

It almost doesn’t need saying. COVID-19 has turned 2020 upside down. Even for brands that have maintained their performance and managed to negotiate this unforgettable year with a successful or semi-successful trading record, that performance is generally the product of them being able to switch direction with their marketing to match up with the changed business landscape.

July 9, 2020

Stop cutting staff and start thinking laterally.

CEO of MyAdbox, Andrew Baker, challenges ad agencies to think differently. If they don’t, he says, ‘they’re doomed.’

July 9, 2020

The top 5 ways to Streamline Marketing in 2020.

Right now is the perfect time to think positively about the future of how you execute your Marketing plans. That’s because it’s relatively quiet! So get the team together.

May 14, 2020

Marketing team cut in half - what now?

In a lot of businesses, teams have been cut and one of the most vulnerable of those teams in the corporate world is Marketing. So for marketing teams that have been reduced in numbers, how do you tackle the same mountain of work?

May 14, 2020

More Marketing output for less - possible?

Marketers, we know things are tough out there. Your budgets have been slashed. You’ve probably lost some team members. Consumer confidence is down. Now what?

May 12, 2020

Unlock hidden dollars in your co-op marketing

Co-operative marketing programs are the ultimate win-win for brands and their channel partners — so why do so many precious co-op dollars go unspent?

May 1, 2020

Brand Automation. Buzz Phrase or Game Changer?

Brand Automation is the hottest term in Advertising and Software at the moment, but is it here to stay? With MyAdbox, the future of automation is bright.

January 3, 2020

Is Brand Automation Killing Creativity?

Brand Automation is a staple for modern businesses to develop effective advertising campaigns digitally. But is it killing the creative element?

December 15, 2019

Digital Asset Management. The Right Way Versus Herding Cats.

Without a good Digital Asset Management solution, your business is running on borrowed time. Having a good DAM will help your advertising, grow and grow.

February 17, 2020