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Keeping an eye on predictions for 2021 gives Marketers an edge. pinning your hopes on a particular spin on the future is tricky to say the least, but all good marketers know that you’ve got to be quick to adapt to new situations, so a nose for innovation pays off. Here’s our top 4 marketing trends. 5 min .read.
The in-housing trend continues following the pandemic with Coca-Cola reviewing its supplier relationships and looking for efficiencies. Brand Compliance models are vital for consistency but require technology to ensure success. 3.5min. read.
Brand Strategy is back on top as one of the number one strategic priority for CMOs. No surprises there with storm clouds still hovering on the economy’s horizon. Brand always rises to the top in climates of uncertainty. Here’s our 5 step Brand Audit. 4min read.
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